You already know that your company should be using a Facebook fan page instead of a profile page for your Caribbean Internet marketing. Congrats – you’re a step ahead in the game. But now what do you do with it? Here are a few tips for maximizing the impact of your social media marketing on Facebook:
- Dress Your Page to the Nines. Facebook’s new Timeline setup offers you a lot of room to really dress your page up with dynamic images. Choose an eye-catching cover photo that represents what your business is all about. Do you own a beachfront restaurant? That’s cover-photo gold. Paint your front page with sunbeams and water and soon people will come in droves to dine there.
- Offer “Likers-Only” Content. An excellent way to get people to “like” your page is by piquing their interest with exclusive content that non-fans can’t see. Say your company rents beach villas. You could create a landing page that presents basic information about your services. Then, somewhere on that page, you’d place a teaser image that promises access to exclusive offers like discounted rentals – in exchange for a “like,” of course. Getting this set up can be kind of complex, but the social media marketing pros at Sugarmill Media can help you out.
- Pin Your Important Posts. If you’re offering a particularly enticing deal, you can keep your post about it “pinned” to the top of your Timeline for up to a week, for maximum visibility. You may not want to keep the same things pinned for too long, however, as new content is what keeps people coming back.
Put these Facebook tips to use and we’re sure your Facebook fan page will really take off. Is there anything in your own experience that you’ve found especially helpful while using Facebook for business development? Let us know in the comment section.