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Location Based Services: The Role Of Location In Digital Life

Posted by Sugarmill Media Categories: Blog Tags: facebook, Foursquare, geolocation services, geosocial services, Google Plus, location based services, social media

The recent study of the Pew Research Center’s Internet and American Life Project revealed interesting facts about how Americans use location-based services. Here’s a few:

 

About 74 percent of adult smartphone owners use their phones to get directions or other information based on their location.

Social Media Location Tagging

An estimated 30 percent of adult social media users say that at least one of their accounts is set up to include their post location.

Geo-Location in Social Media

Roughly 12 percent of adult smartphone users indicated the use of geosocial service to “check in” to certain locations. Majority of them (39 percent) said they check in using Facebook; 18 percent on Foursquare; and 14 percent on Google Plus.

Credit:topdogsocialmedia.com

To read the complete report on Pew Research Center’s Internet and American Life Project’s Location-Based Study, check it out here.

 

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