The recent study of the Pew Research Center’s Internet and American Life Project revealed interesting facts about how Americans use location-based services. Here’s a few:
About 74 percent of adult smartphone owners use their phones to get directions or other information based on their location.
An estimated 30 percent of adult social media users say that at least one of their accounts is set up to include their post location.
Roughly 12 percent of adult smartphone users indicated the use of geosocial service to “check in” to certain locations. Majority of them (39 percent) said they check in using Facebook; 18 percent on Foursquare; and 14 percent on Google Plus.
To read the complete report on Pew Research Center’s Internet and American Life Project’s Location-Based Study, check it out here.