Logo Questionnaire

Please answer the following questions to help us understand what you would like in your new logo design.

Contact Information





1. Organization Name
Please write out the logo name exactly as you’d like for it to appear in the design (e.g. Crate Media, LLC; Crate Media; or just Crate).

2. Slogan
Do you have a short tag line or slogan you will sometimes use, when appropriate, with your logo? If so, we will take this into consideration when designing your logo, but your logo must be able to stand on its own without the tag line as well (e.g. Chadwick Meyer - Programmer Extraordinaire, or Crate Media - Small Nimble and Hopelessly Creative).

3. Reference Logos
Are there any well-known logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?

4. Adjectives
Please provide some adjectives that describe what you hope to communicate with your logo (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.). Be sure to take a look at the logo examples we provide at the end of this questionnaire.

5. Colors
What are your color preferences?

6. Style
What sort of style do you envision? (e.g. modern and clean, old world, cutting edge, vintage, sporty, futuristic, etc.) See Examples Below

7. Trends
Do you want the logo to feel more traditional and well-established or more modern and aware of current trends?

8. Symbols
Do you have any particular images or symbols you associate with your product or company? (e.g. favorite animal or object, like a lion, ship, mountain or tree.)

Is there anything else you want to tell us?


Logo Examples

These examples are a starting point to help illustrate what we’re thinking when we use terms such as corporate, old world, arty, etc. There aren’t really clean divisions between these categories. Most of the logos could fall into several categories.


Corporate logos are simple, bold and and communicate strength. They don’t necessarily illustrate what a company does. They are basic trademarks that come to symbolize a company even if they are start as a somewhat arbitrary choice.

Text Only

Text-only logos are a challenge to keep unique because most fonts are so widely used. But it can provide a nice literary or legal look. Or if you want something more arty, a handwritten or arty font can look very unique.


These are have a classic rich feel and also have real longevity.

Old World

Fun and beautiful. We’re huge fans of old world style.


Whimsical logos, when they’re based on illustrations take more time and more budget are more unique than any other type of logo.


The challenge with arty logos is finding a balance between artistic complexity and the simplicity necessary for a memorable brand.