If you do any type of business online, chances are you use PayPal. Sure, you probably started out using the service to make purchases just for yourself in your personal life, but it’s a whole different ballgame when you’re using it for business. We here at Sugarmill Media want to share three three important tips with you in an effort to help you get the most out of PayPal for business. Ready?
- Upgrade to Business Class. Making the switch from your personal account to a business account is important if you want to really develop your business. You’ll be able to use the service under your company’s name instead of your own, and that helps to create a feeling of trust and professionalism. PayPal business users also have access to an awesome feature called Express Checkout. Express checkout allows customers to check out quickly, without having to fill out a long form with tons of personal information. It’s so easy to use that it’s even been shown to increase sales by 14%.
- Get Widget. There are several apps, or widgets, that will let you integrate PayPal into your website or social media page. Let’s say you’re a swimwear boutique and you have a Facebook fan page where you post photos of your new merchandise. By installing an app called Payvment, the person who commented about that adorable beach coverup can actually purchase it directly from your Facebook page. It’s Caribbean Internet marketing taken to the next level.
- Bill Me Later. You’ll definitely want this option on your site. Bill Me Later allows your customers to elect to be billed later – but PayPal pays you immediately. Even better, it’s been shown to increase online order sales by a whopping 75%. Bill Me Later is an excellent small business marketing move, so make sure your customers know that you offer it.
With this trifecta of PayPal tips, you’re sure to make the most out your PayPal business account. Have any advice of your own that we didn’t think of? We’d love to hear about your experiences in the comment section.