Today, having an active presence on social media is absolutely crucial to business development. But it can be confusing, too. One big mistake that a lot of companies make is creating a Facebook profile for their business instead of a fan page. What’s the difference, and why does it matter? Let’s find out.
First, Facebook doesn’t allow businesses and organizations to open profile pages anymore, because they’re intended solely for individual use. In fact, using a profile page for your business is a direct violation of Facebook’s terms of service, and it could result in deletion. Imagine all the work you put into your social media marketing, lost in one click of a button. You can easily avoid this fate by setting up a fan page.
If you’ve already created a profile for your company, Facebook allows you to convert that profile into a page. The process will actually transfer all your pictures and turn your friends into “likes” for your page. So don’t worry, but hurry. Beat Facebook to the punch and convert your profile to a page before it’s deleted.
Many companies gripe that Facebook pages don’t allow you to proactively add people, like profiles do. While this is true, pages do have their advantages. For example, you’ll get important insights about the people who choose to “like” your page and which posts are drawing them in. The Insights feature, which is exclusive to fan pages, is kind of like Google Analytics for Facebook. To use this to your advantage, simply pay attention to what’s getting you the most traffic and then do something similar the next time you post.
Social media marketing is crucial for successful business development whether you’re in the Caribbean or Caribou, Maine. You want to make sure you’re doing your Caribbean Internet marketing right, don’t you? Start by converting that Facebook profile into a fan page, then stop back and let us know how you like the Insights feature. Sugarmill Media visitors want to know!
Photo credits: http://www.nickykriel.com